Paris · Malta · Bangkok

International SEO Consultant

For ten years, I have been building web businesses and helping brands attract qualified visitors through search engine optimisation (SEO): the art of ranking at the top of Google without paying for ads.

I co-founded Sixtrone in Paris, then Shine First and Darkshine in Malta. Today, from Bangkok, I run Darkshine: more than 890 websites and 2 million visits a month.

10years in web entrepreneurship
3co-founded companies
890+websites online
2Mvisits per month
~50countries reached
4.9out of 5 · 22 Malt reviews
Grey
hat

My approach is known as “grey hat”. Between the most cautious methods (white hat) and the most aggressive ones (black hat), I strike the right balance between growth speed and safety for every project.

Journey

From Paris to Bangkok: three companies in ten years

Step 1Paris3 years

Straight out of school, I co-founded Sixtrone with five partners: an agency building e-commerce websites on PrestaShop, created from the ground up. It generates over €700,000 in revenue every year. That is where I discovered SEO, and then made it my specialty.

Step 2Malta5 years

I kept working in e-commerce until I met a French-speaking partner. Together, we founded Shine First: five Shopify apps and several thousand downloads in one year. We then created Darkshine, combining our development and SEO strengths around traffic acquisition and affiliate marketing. The network then counted around fifteen websites.

Step 3BangkokToday

We came together in Bangkok to focus 100% on Darkshine. Today, more than 890 websites generate 2 million visits a month across some fifty countries, and several million euros in revenue every year.

Companies

Three companies, one specialty: traffic

Each company added a building block: PrestaShop e-commerce with Sixtrone, Shopify apps with Shine First. Darkshine brings both together, development and SEO, for traffic acquisition and affiliate marketing in finance, gaming and software.

Affiliate marketing means recommending partner brands from our own websites and earning a commission on the customers we bring them. Learn more at darkshine.io.

Sixtrone

Co-founder · Paris

A PrestaShop e-commerce agency founded with five partners. Over €700,000 in revenue per year, more than €3.5 million over five years of activity. Sixtrone is where SEO became my specialty.

  • 5 partners
  • €700,000 / year
  • Kérastase
  • L’Oréal
  • Lamazuna
  • Equip Cuisine

Shine First

Co-founder · Malta · 1 year

Shopify apps for merchants worldwide: tools for back-end developers as well as for store SEO.

  • 5 apps
  • Several thousand downloads

Darkshine

Co-founder · Malta, then Bangkok

Traffic acquisition and affiliate marketing. Starting from around fifteen websites in Malta, Darkshine now runs more than 890 and generates several million euros in revenue every year.

  • 890+ websites
  • 2M visits / month
  • ~50 countries
  • Several €M / year

Skills

Everything it takes to rank, and stay there

A link on its own is not enough. I build a complete strategy, from technical foundations to content and authority.

  • Link building Earning links from other websites through guest posts and insertions into existing content. That is what builds authority in Google’s eyes.
  • Keywords Finding what your customers search for, choosing the page that should answer each query, then pushing it up and keeping it at the top.
  • E-commerce Fast, well-structured and properly indexed PrestaShop and Shopify stores, built to sell.
  • Development Shopify apps, custom tools and automation, straight from the Shine First experience.
  • Local Google Business Profile, local citations and city targeting, so nearby customers can find you.
  • International SEO in French, English and beyond, across some fifty countries.
  • Affiliate Turning an audience into revenue by recommending partner brands in finance, gaming and software.
  • AI Showing up in ChatGPT answers and Google’s AI Overviews, not just in the ten blue links.

Client reviews

What my clients say

4.9from 22 Malt reviews · 26 projects

Precise, friendly, and clear and transparent in his communication. A superb first project. Thank you, Edwin!

Client · 24 May 2021 · translated from French

Edwin completed the project in record time, and was very available and attentive. I will work with him again as soon as the opportunity arises.

Client · 18 May 2021 · translated from French

Edwin offered me a suitable solution to optimise my website before moving on to improving its visibility (which I will no doubt hire him for again). He is also skilled in marketing and surrounded by a team of professionals covering every aspect of building or redesigning a website. The offer is therefore complete and serious. Communication is pleasant: he “translates” technical and marketing jargon into language beginners can understand, which makes the collaboration all the more interesting. I now have a brand-new professional website that I can manage on my own, to expand it and keep it up to date. Thank you, Edwin, and see you soon.

Client · 7 July 2020 · translated from French

Edwin handled this project masterfully, meeting the original deadline despite a major technical difficulty! He was tasked with developing 2 CMS landing pages for my PrestaShop store from a mock-up. The result: 2 editable pages that match the mock-up perfectly, plus a video tutorial my team can use! I highly recommend him for the quality of his work, his proactive approach to problems, his constant communication and his extremely helpful network. Thank you, Edwin!

Client · 25 May 2020 · translated from French

Education

2017

Master’s degree, Expert in Digital Innovation

Epitech

A five-year computer science school, from development all the way to production.

2016

Vocational baccalaureate, Digital Electronic Systems

SEPR · Lyon

Preparing, installing, commissioning and maintaining electronic and digital systems for individuals, businesses and industry.

Beyond SEO

  • Edwin Escande on a golf course, sitting in front of the driving rangeGolf My great passion. I play twice a week in Thailand, to keep improving and to meet people: golf is also a great place for networking. More than thirty courses are within easy reach of my home.
    • 2 rounds / week
    • 30+ courses nearby
    • Networking
  • Dubai skyline, residential towers at sunset
    Dubai
    Bali coastline at sunset, temple on the rock
    Bali
    Investments I invest in countries where I feel at home. My first investment was an apartment in Dubai. I am now building two villas, one in Uluwatu, Bali, the other in Koh Samui, Thailand, and moving into physical businesses in Bangkok with two lounge restaurants that welcome several hundred guests every night.
    • Dubai · apartment
    • Bali · villa under construction
    • Koh Samui · villa under construction
    • Bangkok · 2 restaurants

Contact

Let’s talk about your project

A project, a question, a website to audit? I personally reply to every message.